Canada Spray Foam Company Announces Partnership With Marketing Program

REGINA, SK - July 27, 2011 - Premium Spray Products Canada, a leading manufacturer of spray foam insulation, roofing materials and roof coatings in Canada, announced their newest marketing program for their spray foam contractors.

Premium Spray Products Canada (PSPC) has teamed with SprayFoamCanada.com, a national marketing service specifically focused on promoting spray foam to the consumer marketplace. PSPC has secured all 14 target Canadian provinces from the SprayFoamCanada.com's network. This will give PSPC the ability to produce real-time qualified insulation and roofing job leads from home owners and builders looking to get spray foam in their home or building.

PSPC’s program with Spray Foam Canada's Job Lead Marketing Network will result in several state-of-the-art / best-practice marketing programs that will further develop their national/regional SPF brand awareness. The alliance with Spray Foam Canada,will also improve PSPC's search engine optimization (SEO) and Internet traffic rankings. The programs will also generate a significant amount of insulation and roofing job leads for their growing contractor base.

“We are excited to be able to further leverage our foam insulation and roofing product brands throughout the Canadian national and regional market,” said Darren Watson, CEO of Premium Spray Products Canada. “Since our partnership, our phones have been ringing off the hook.”

PSPC will also be using the new “Digital Intent Call Tracking and Monitoring Software” in conjunction with the new marketing programs. The call tracking system allows PSPC to monitor all phone call activity in real time, so they can study ROI, and collect valuable demographic and geographic and sales lead data from every incoming call. Calls can be routed directly to PSPC’s contractor base or handled by their internal sales and marketing team depending on a number of variables.

Premium Spray Products Canada joins a short list of progressive, elite foam and equipment suppliers that are heavily focused and invested in their contractor and customer’s business success.

About:
Formerly known as Hesterman Technical Services Inc., Premium Spray Products Canada has teamed up with Premium Spray Products of Marietta, Georgia to create a North American formulator and distributor of spray foam, industrial coatings, and Graco equipment. PSPC is proud to provide excellent customer service to their customers. The company  is committed to providing high quality customer service. PSPC has been serving Canada since 1985.