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Spray Foam Industry
Roof Coatings and Repair Supplier Hosts Annual Dealer Meeting
American WeatherStar unveils new roofing products, powerful marketing support program and co-op materials for their applicators and dealers.

POINT CLEAR, ALABAMA - February 18, 2011 -- American WeatherStar (AWS) hosted their seventh annual spray foam and coatings meeting last week at the Marriott Grand Hotel & Resort on Mobile Bay in Point Clear, AL.

SprayFoam.com was in attendance and their Publisher and Editor-in-Chief Doug Commette had the following comments, “American WeatherStar hosted a very impressive conference. In addition to the first class accommodations and southern hospitality, Brian O’Donnell’s presentation of roofing products and dealer/applicator co-op marketing support was incredible.”

AWS presented benefits, advantages and limitations of their entire line of commercial roofing coatings and spray foam products. Special guest suppliers such as Premium Spray Products (spray foam roofing), SprayWorks Equipment (spray foam and coatings equipment), and Pro-Set (polyurea coatings) were on hand to provide additional presentations, training sessions and demonstrations.

The conference opened on Wednesday February 16, 2011 with an opening reception and cocktail party where an estimated 50+ roof coatings and foam applicators got together to meet, discuss the current business climate and network with each other.

The following day, Brian O’Donnell of AWS provided a detailed presentation on their roofing products and powerful dealer/applicator marketing support and job lead generation programs. “AWS offers one of the most comprehensive dealer support programs I have ever seen, comments Doug Commette of SprayFoam.com.” Not only do they engage in very active marketing and advertising programs, they back them up with a full staff of marketing support materials, a professional staff and telemarketing efforts to convert leads to real jobs for their growing dealer/applicator network.
Every AWS dealer/applicator has access to the following powerful and unique AWS new business and selling tools:

  • Professional Brochures for foam and coatings customized to each dealer/applicator
  • Direct Mail postcards and mailing lists customized to each AWS dealer/applicator
  • Regional and National Websites for Foam Roofing and Spray Foam Insulation
  • An extensive “Dealers Only” website with special product information, networking and technical service forums
  • Full telemarketing support staff to assist with new business prospecting, quotes and follow-up
  • Monthly reports on marketing success and new business pipeline opportunities
  • Proven spray foam, roof repair, and acrylic, silicone and polyurea products
  • A professional and friendly nationwide dealer/applicator network to share success stories, product experiences and other valuable business information with
  • “Best in the business” material and application equipment suppliers

Brian O’Donnell of AWS explains this marketing program: “We differentiate ourselves by prospecting leads for our dealers. We have a staff of telemarketing professionals who work the phones daily to help find new business and continue the follow-up process for our dealers. Our marketing programs are designed to put our dealers in touch with roofing prospects, and we spend time at the sales meeting showing past results of this initiative as well as getting input from our dealers on what is effective and what’s not.”

John Davidson and Jim Davidson from SprayWorks Equipment were also on hand to provide equipment and spray rig support for the demos. John Davidson shared years of foam roofing, coatings and application equipment experiences in his presentation on Thursday. He gave another presentation all about application equipment on Friday prior to the hands on product demos.

The AWS dealer/applicator meeting was one of the best events SprayFoam.com has attended this year. We encourage all foam roofing applicators, both new and experienced to attend their upcoming events. We encourage anyone interested in growing their foam roofing and coatings business, product lines and support systems to look into AWS materials and marketing support programs.

About American WeatherStar
American WeatherStar (AWS), located in Mobile, AL, is a supplier of roof coatings, wall coatings, spray foam roofing, and single-ply roofing systems. All AWS roofing systems are energy efficient, reflective white roofing, also known as “cool roofing”, that lower your building temperature, reduce energy costs, and seal your roof or walls.
For more information, visit www.americanweatherstar.com or call 800-771-6643.

American WeatherStar Spray Foam & Coatings Systems Directory Page


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