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Lapolla and IDI Reach Exclusive AirTight SPF Distribution Deal

HOUSTON, TX — (MARKET WIRE) — February 12, 2009 — Lapolla Industries, Inc. (LPAD.OB) (“Lapolla”) a leading manufacturer and supplier of spray foam insulation and coatings designed to reduce energy consumption in the commercial and residential new construction and retrofit markets today announced that it has reached an exclusive distribution arrangement with IDI Distributors, Inc. (“IDI”) under Lapolla’s AirTight Program.
 
Lapolla’s AirTight Program is a turn-key start-up and training program providing spray polyurethane foam (SPF) and specialized equipment allowing conventional insulation contractors to transition into SPF insulation for both residential and commercial construction. Under the AirTight Program, applicators become licensed through Lapolla, and now IDI, to use Lapolla’s products and proven sales and marketing techniques while receiving unparalleled technical and equipment support.
 
Douglas J. Kramer, President and CEO of Lapolla stated, “This insulation industry partnership with IDI accelerates the transition of potentially thousands of existing conventional insulation contractors into the spray foam insulation business and furthers our respective strategic plans. In addition to the Lapolla and AirTight sales forces, IDI will now be able to identify and initiate new AirTight licensed applicators.”
 
Joe Novogratz, President of IDI commented, “The new partnership now created under Lapolla’s AirTight Program will provide our existing and prospective customers with the support they need to successfully add SPF to their products and service offerings.”
 
About Lapolla Industries, Inc.
 
Lapolla Industries, Inc. is a leading manufacturer and supplier of spray polyurethane foam for insulation and coatings targeting commercial and residential applications in the building envelope construction industries. For more information, visit www.lapolla.com.
 
About IDI Distributors, Inc.
 
IDI Distributors, Inc. is a leading national distributor of insulation products.  IDI’s network of locations throughout the United States provides customers with the highest quality, market-focused information, and opportunities in the insulation industry. IDI’s commitment to quality stems from a long term association with Owens-Corning. IDI’s team consists of highly trained professionals, consultants, and industry specialists dedicated to providing quality products, service and information. For more information, visit www.idimn.com.
 
Forward Looking Statements
 
Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21 of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. You can identify these and other forward-looking statements by the use of words such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "intends," "potential," "continue," or the negative of such terms, or other comparable terminology. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses including, without limitation, the risk factors described below. Although the Company believes its expectations are based on reasonable assumptions, judgments, and estimates, forward-looking statements involve known and unknown risks, uncertainties, contingencies, and other factors that could cause the Company or the Company's industries' actual results, level of activity, performance or achievement to differ materially from those discussed in or implied by any forward-looking statements made by or on the Company and could cause the financial condition, results of operations, or cash flows to be materially adversely affected. In evaluating these statements, some of the factors that you should consider include the following: financial position and results of operations, cash position and cash requirements, accounting estimates, doubtful accounts, inventories, and warranties; operations, supply chain, quality control, and manufacturing supply, capacity, and new and existing facilities; products, price of products, product lines, and product and sales channel mix; relationship with customers, suppliers and strategic partners; credit facilities; industry trends and responses to these trends; sources of competition; and outcome and effect of current and potential future litigation. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations. For further information regarding risks, uncertainties, and other factors associated with LaPolla’s business, please refer to LaPolla’s SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q, which are available at www.lapollaindustries.com.
 
LaPolla Industries, Inc. Contacts:     
Douglas J. Kramer, CEO
Michael T. Adams, CGO
(281) 219-4700        

Public Relations Contacts:

Adam Handelsman
5W Public Relations
(212) 999-5585
ahandelsman@5wpr.com
 


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